CASE 2 – A JEWELLERY CHAIN RETAIL IN KERALA

Case 2 - A JEWELLERY
CHAIN RETAIL IN KERALA

Project Directive – Systemize the operations of the organization. Provide strategic directions.

Project duration:- 12 Months (6months + 6 Months (Extension). Currently we do a periodical review.

Client details – A leading Jewellery retail chain with 6 retail outlets spread across North Kerala and Middle East.

Our observations

  • The organization is a family run business which was lacking a professional approach
  • Underutilized growth potentiality where the business was running around operational issues
  • Unclear responsibility allocation among directors. Directors, who all are responsible for organizational development was fully focused in branch management

Solutions provided

  • Brammma restructured the organizational structure and responsibilities
  • We started from top s we changed Directors responsibility from Branch management to department management.
  • Created different department and divisions includes retail operations, marketing, purchase and each Directors assigned each departments
  • Retail operations department was responsible for all branches and also focused on branch expansions
  • Separate marketing department was formed in HO and recruited executives in each branches
  • Seriously looked into the accounting practice and took measures for profitability increment
  • Defined and implemented operational guidelines in order to professionalize the organization

Results

  • Currently the company is on an expansion mode where two new branches already planned
  • Increased 4% operating profit
  • Comfortable work environment for Directors where they completely moved into strategic planning

Bramma Learning Solutions
Padinjathil Arcade 29/1805B
First floor, Thykoodam
Church Road,
Vyttila - 682019
Mob: +91 95390 57778
Tel: 0484 4865535
E-Mail: contact@bramma.in

BLS Management Consulting
Office 14, 17th floor, Downtown Prime Tower
Burj Khalifa Street, Business Bay Dubai
United Arab Emirates.
Direct line : 04 559 8014
Reception : 04 559 8000
E-Mail: contact@bramma.in

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